Founders and Directors

Francis Stevens George
Founder, Managing Director

Francis Stevens George has in the past 20 years,  been a serial entrepreneur, having started 6 of his own companies [e-trade Africa, West African Doctors Network, Mednews, Sabi Learning, Innovation Africa, F&F Solar].In addition to his own startups, he has  been part of the start-up team of 2 companies -Grunderneshus, and Nomad Media; Consultant/Manager for 4 early stage companies -Fronter, Moota Telecom, Bright Products and Travelgate. With Fronter, Moota Telecom and Bright Products, he was responsible in taking them to several markets in Africa. In December 2016, he established Innovation SL as an Entrepreneurship Support Organisation with the fundamental purpose of enabling an  entrepreneurial ecosystem . He was appointed the Managing Director the Global Entrepreneurship Network Sierra Leone  (GEN SL). GEN SL is an affiliate if the Global Entrepreneurship Network (GEN Global). Francis heads the Freetown Pitch Night and is the Global Entrepreneurship Week host for Sierra Leone.

Francis started his career with Norsk Hydro, the Norwegian Oil and Gas giant. He served as Market Analyst and Regional Manger in the Fertilizer division of Norsk Hydro (later became Yara). He has consulted for the IFC through the African Management Services Company (AMSCO); the Norwegian Government through the Norad Match Making Program and for the Foundation for Business and Society.

He brings 25+ years of entrepreneurship development, Startups, Mentoring, Innovation Management, E-business strategy. 8 years of experience in International Companies/ Organizations and Multinational teams; Senior management; Managing complex sales processes; Building relationships; Developing & Managing Distributions Channels; Leveraging technology in and outside organizations.Started projects from ideas to concept to product and success. Strong analytical skills in Business Management, Int. Relations, Macro Economics & Int. Development with a focus on emerging and developing markets.Broad Industry Experience: Agri-business, Renewable Energy (Solar Energy), Information Technology, The Internet, Mobile/Technology, Creative projects. Hands on experience: Deep knowledge of markets. Ability to identify new opportunities.


Sheka Forna
Co-founder, Director- Fintech/Innovation Management/Scale ups

Having owned, consulted or worked for enterprises ranging from mobile payments operators to miners and agri-businesses, Sheka has amassed considerable experience of Sierra Leone’s business landscape. As initiator of several start-ups he has engaged in business planning, fund-raising, staff recruitment and training, marketing and sales – and experienced both success and failure.

Sheka is a committee member of the British Chamber of Commerce in Sierra Leone and is Country Director for the Business Council for Africa, helping UK businesses build relations in sub-Saharan Africa. With a background in marketing he has advised businesses on stakeholder relations and engagements and currently provides business consultancy services, with a particular emphasis on SMEs.

In a non-commercial capacity he assists several NGOs and bodies engaged in rural and social development, and is a regular participant in forums focusing on Sierra Leone’s economic development. Sheka is Executive Director of ReGrow West Africa, a public private partnership between USAID and Chevron, helping to develop and make more resilient Sierra Leone’s private sector, and Chairman of the Global Entrepreneurship Network Sierra Leone.


Walid Bahsoon
Co-founder, Director- Waste to Wealth, Investments/Deal Flows/Fund raising




Dupary Sillah
Office Manager

Bella Bah
Incubation Assistant Manager

Operational Support

Mariamma Sesay

Solomon Massaquoi

Foday Bunduka


Doris Bangali
Incubation Support


Mustaphar Jalloh
Business Model Canvass

Medo Kamara
Business Model Canvass

Abdulai Kanneh
ERP  Support Manager

Imad Skaff
Business Development Support